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INTRODUCTION
While the entertainment industry embraces technology to create its astonishing illusions,
it hasn't used technology to streamline basic business operations - everything from
locating literary properties to casting; finding production staff, locations, equipment,
and services; tracking down resources, reference material, labor guidelines, news
and information - and to lower the cost of doing business in the process.
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There are, of course, online resources in the era of the World Wide Web. None of
them, however, change the standard operating procedures. Now, instead of using the
phone to make contact with talent, suppliers, local government agencies, and everyone
else in the film-making process, many people go online… and do the same thing that
they did on the phone. They go from single site to single site, compile information,
and still have to coordinate everything themselves offline. FilmStew is changing
that.
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WHAT IS FILMSTEW?  |
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FilmStew is a business-to-business vertical portal that consolidates
- in a single location - every product, service, and talent resource required by
the international film and television production industry. It is a web site designed
primarily for working professionals within the motion picture and television business
- everyone from writers and performers to producers, agents, literary representatives,
technical crew, rental houses, location resources, product manufacturers, production
service vendors, government officials, distributors, exhibitors, and marketers of
ancillary products - a target population of more than a million individuals. It
is, in a sense, a wired, millennium version of a 1930s motion picture studio, making
everything available under one virtual roof. And, in a market that generated more
than a trillion dollars in 1999 - without calculating international earnings.
By coordinating all of the essential needs for developing, creating, and selling
film and television properties, co-locating them in a virtual production center
on the Web, and allowing registered users to track projects, properties, people,
and productions twenty-four hours a day, seven days a week, FilmStew can reduce
the time, effort and, as a direct result, the cost of production around the world.
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WHAT ARE THE ADVANTAGES TO THE TARGET MARKET?
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The best part about marketing with FilmStew is that we are the only
online presence to have consolidated all conceivable needs of any film or television
production entirely into a single source. Because FilmStew provides
an all-inclusive online resource for the film and television industry, thousands
of professionals visit the website every day in the process of doing their job.
This gives you a unique opportunity to place your product or service specifically
in front of those that truly need it. Film distributors or financiers can participate
in a year 'round virtual marketplace to supplement exposure at NATPE (National Association
of Television Program Executives), MIFED (Milan International Film Market), AFM
(American Film Market), NAB (National Association of Broadcasters), and global film
festivals such as Cannes, Venice, and Sundance. So whether you're in equipment rentals,
real estate, insurance, catering, video duplication, post production, jewelry, sporting
goods or even insect wrangling, virtually any type of business, even the most obscure,
will find value by marketing on FilmStew.
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HOW DOES FILMSTEW WORK?
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The FilmStew service is a vertical online community, yet it's one
that has a watchful local government - FilmStew management - that
actively promotes commercial growth. It is, in a sense, a global Chamber of Commerce
for the entertainment industry.
Practically anyone who can find an appropriate category or area of interest within
the site can register - for free - obtain a FilmStew email address,
and then have the option to enhance their listing according to a very modest fee
structure. In essence, this transforms the site into an advertising medium, as well,
letting registrants market themselves or their products and services with varying
degrees of intensity. At each higher level, registered participants can provide
greater amounts of information about themselves or their companies, present that
information in static or full motion visual form, and participate in affiliate marketing
networks established by FilmStew to promote online commerce. Naturally,
FilmStew derives a portion of every online sale that originates at
the FilmStew website, providing multiple channels of revenue.
Initially, FilmStew itself will seed the site with valuable and relevant
proprietary or licensed third party information, using that content as a way to
attract a constant stream of registrants. The registrant's own data will provide
ongoing value, particularly for cross-referencing people's scheduling availabilities,
facilitating online conversations among multiple individuals or organizations simultaneously,
and enabling the underlying technology that drives the site to predict people's
needs and help them find what they are looking for faster and more accurately.
Affiliate and licensing arrangements will ensure the site's comprehensive, all-inclusive
nature. By enlisting potential competitors as partners, rather than rivals, FilmStew
can satisfy the diversified needs of its online community and reinforce its commitment
to be the definitive single business-to-business source for every industry need.
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WHO SHOULD USE FILMSTEW?
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identify available material that can be turned into television, video, or film presentations.
Performers and technicians can market their skills and experience (in text, visuals,
and full motion video), find employment, and be contacted by casting agents and
production managers in search of appropriate talent. Production personnel can source
and get bids on rental gear and consumables, cutting hours - or days - off standard
phone-based procedures, while tracking every activity through secure online pages.
Executives can hobnob with their fellow colleagues in tracking groups or link to
information on box office performance and overnight ratings. Exhibitors can view
upcoming releases online - at any time that's convenient - and bid on first run
rights without leaving their desks. Wannabes with houses (or Main Streets) to rent
for location shoots can tell the scouts and production designers where they can
be found.
FilmStew provides a single, global entry point to the entire world
of film and television production. As such, it streamlines production, reduces time-related
costs and time-to-market, and permits 'round-the-clock activity that overcomes international
time zone restrictions. Hollywood blockbusters, European art films, Indian romances,
Brazilian dramas, and Hong Kong martial arts productions can all find what they
need - quickly, easily, whenever they want. Seasoned professionals around the world
can work better and faster; novices can work effectively in a far shorter time.
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EXECUTIVE MANAGEMENT
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FilmStew’s founders and executives bring years of film industry, Internet, and general
business success to the site. Their specific backgrounds in film packaging and promotion,
motion picture and television production, Internet technology sales and marketing,
literary representation, screenwriting, business management and development, and
large-scale project administration provide a panoramic wealth of proven, real world
qualifications.
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